Our Mission
Every day, patients across the country delay or forgo necessary medical care because they can't afford their deductible. At the same time, hospitals write off billions in earned revenue because those same patients have no path to payment.
DeductiBridge exists to close that gap. We believe that access to care shouldn't be determined by whether a patient can cover their deductible on the day of service. And we believe hospitals shouldn't have to choose between compassionate care and financial sustainability.
Our platform gives hospitals a simple, risk-free way to offer deductible financing at the point of care — so patients get the treatment they need, and hospitals get paid in full.
What We Stand For
Patient First
Every decision we make starts with the patient. We design our financing solutions to be simple, transparent, and genuinely helpful — not predatory.
Hospital Partnership
We see ourselves as a long-term partner to the hospitals we serve, not just a vendor. Your success is our success.
Financial Integrity
We operate with full transparency in our fee structures, reporting, and risk model. No surprises, no hidden terms.
Operational Simplicity
Healthcare is already complex. We work hard to make DeductiBridge the simplest thing your revenue cycle team does all day.
Leadership Team
Built by people who have spent careers at the intersection of healthcare and finance.
Robert N. Meyer
Chief Executive Officer
CEO of Vitality Prime, Inc., Robert founded DeductiBridge after watching hospitals and patients struggle with the same deductible problem year after year. His concept and research led to him to this point.
Dennis L. Collins
Chief Financial Officer
10 years in business finance, including roles at Chase Bank, Dennis joined the team and was an early proponent of DeductiBridge. Managing risk, and assisting in capital creation through the Board of Directors of Vitality Prime, Inc.
Sreenath Reddy, Esq.
Executive Vice-President
Mr. Reddy has served Vitality Prime, Inc. for over 10 years, his expertise at acquisition and development of new products and services. He has previously held positions at Xerox Business Systems, City National Bank, LNR, and the SEC. He is also a licensed attorney in the state of Florida.
Gina Phillips
Chief Boarding Specialist
Gina has led all customer service and boarding for Vitality, and works with our merchant partners to ensure a smooth process for Merchant Services and other apps currently available through a sister company. She leads our customer care team with decades of experience.
Partner with a Team That Gets Healthcare
We're not a generic fintech company that stumbled into healthcare. We're healthcare finance professionals who built the solution we always wished existed.